Sometimes known as Heads, Bodies and Legs or Mix'n'Match books, these have been around for a long time. The pages are cut throughout into 2, 3 or 4 horizontal or vertical sections (sometimes even more) with the illustrations arranged so that they join up into innumerable (often bizarre) combinations as the sections are separately turned.
Dean & Son produced several 'Changing Panoramas' of this sort in the 1870s and Kellogg's Corn Flakes gave away many editions of its 'Funny Jungle Land' to promote sales of its breakfast cereal.
The one here illustrated is 'Farce of Fashion' published and produced by James Riddell in London in the late 1940s:
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mouse over each number to animate.
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OTHER SPLIT PAGE BOOKS TO LOOK OUT FOR
• Walter Trier's 'Crazy People' published by the Atrium Press, London in the 1960s
• Graham Oakley's 'Magical Changes' published by Macmillan, London, 1979
• Kees Moerbeek's 'Beware the Pog!' (with 3D sections). Child's Play, UK, 1987
• Tony Meeuwissen's 'Remarkable Animals', Frances Lincoln, London, 1997